a narrow flight away

[jedusor]

[Poll #1648616]

Comments

[palecur.livejournal.com]

I've always been more irritated by the fact that the curve of the d in Fed drops noticeably below the baseline established by all the other letters. It's sloppy.

[jedusor.livejournal.com]

It's actually just about even with the lower-case E. They're both lower than the F and the Ex. It does look sloppy.

[mangosteen]

On the contrary, the logo would probably look even sloppier if the 'd' and 'e' didn't drop below the baseline, because then the radii of the bodies of the those letters would be out of proportion to the other letters in the logo.

[justme8800.livejournal.com]

Also interesting is the spoon flipping the pancake.

[42itous.livejournal.com]

My answer isn't one of your clicky-box options. I wanted to say, "Oh yeah, I remember someone pointing that out to me once, but I'd forgotten it."

[cazique.livejournal.com]

Also interesting is that I know where the title of this post comes from.

[jedusor.livejournal.com]

I was wondering if anyone would pick up on that. :)

[rubrick.livejournal.com]

Me too. Were you around for the awesome "Things I learned from Encyclopedia Brown" late night NPL discussion several years ago?

[jedusor.livejournal.com]

I really wish I'd taken notes. The list would have made a great LJ post.

[gerald_duck]

[x] Now you mention it, yes, I suppose there is. But I bet it's accidental.

[jedusor.livejournal.com]

Not at all. According to the graphic designer who made it, that logo was chosen because the CEO of FedEx was the only person in a room of 12 executives to immediately notice the arrow.

[530nm330hz.livejournal.com]

Do you have a citation for that? (I've long admired that logo because of the arrow leaping out of the negative space, and it never occurred to me that people wouldn't see that. But then, I do typography.)

[jedusor.livejournal.com]

Yeah, it's in this interview (http://www.thesneeze.com/mt-archives/000273.php).

[gerald_duck]

Gosh. If it's deliberate, I'd have expected them to make it a little more obvious. Not blatant, but at least to the point where the majority of people spot it in less than a decade without any hints or assistance. (-8

Also, I can't help wondering what on earth is the FedEx logo doing on blackchristiannews.com.

[jedusor.livejournal.com]

The interview I linked above talks about that a little.